NEWS + VIEWS
Posts:March 2015, Digital Strategy
SXSW: Sessions, SouthBites and Social
by Rand Carpenter| March 18, 2015
Not knowing what to expect, I went to SXSW 2015 feeling a bit intimidated. Like any PR professional worth their stuff, I did my homework. I downloaded the SXSW Go app, researched sessions and speakers and spoke to colleagues and friends who had attended in the past. I have to admit, even after all that […]
3 Things Every Brand Needs to Remember From SXSW
by Abby Guthkelch| March 17, 2015
SXSW has been a whirlwind of activity this year – and the problem is always the same after conferences as big and exciting as this one: How do you experience everything SXSW has to offer and then condense it into one blog post? The answer: It’s extremely difficult. Of all the insights gained this year, […]
SXSW: My Office on Mars
More than anything else, SXSW is a realm of possibilities; the promise of a smarter and more transparent future. Austin is teaming with change-agents, event-activators and dynamic speakers – meaning everyone is bound to come away with something different. The sessions you attend, conversations you have, and gut insights you carry back to your native […]
Look Back to the Future
Over the years, I’ve collected a lot of nice bound notebooks. I have a silly fear of filling them up with “useless” notes so I tend to save them for special occasions. So, the particular book I picked up for this year’s SXSW had my notes from the 2012 conference. In it were my notes […]
Content is Still King @SXSW
I’m officially on the ground, hot pink cowboy boots and all, here at #SXSW. Throughout my career as a digital strategist I’ve watched the happenings from afar via Twitter trolling and refreshing live blogs. So it’s invigorating to experience it all first-hand as a complete Interactive festival newbie. My app is filled to the brim […]
SXSW 2015 Survival Guide
A biochemist, cosplay Sailor Moon and Malcolm Gladwell walk into a bar … That would be the opening to a pretty hilarious joke if it wasn’t bound to be realized at #SXSW2015. This year’s conference promises to be the biggest and most diverse yet and, luckily for me, I’ll have a front row seat (or […]
