NEWS + VIEWS
Posts:March 2012, workplace diversity
How rumors become facts—and what we can do about it!
by Anja Verheij| March 30, 2012
In a rather bizarre way my home country, The Netherlands, is playing a part in the election for the forthcoming GOP nomination. This past February, candidate Rick Santorum made some curious observations on the way euthanasia is regulated in Holland. In short, he claimed that 10 percent of all deaths in the Netherlands are from […]
What this Year’s SXSW Proved
SXSW has always been about meeting people and that’s why it still matters. This year a few technologies looked to make a big splash at the conference by making that primary benefit easier to obtain. These technologies combine the location awareness of your mobile phone with the interests you have on your social networks and […]
Mirror Mirror on the Wall, Whose Idea is Finest of them All?
by Karen Strauss| March 28, 2012
Creative people love ideas – especially their own. We all pay more attention to an idea that someone passionately champions, so a certain amount of creative vanity is useful for getting an idea noticed. But creative arrogance blinds us to the value of others’ ideas, especially those proposed by people we don’t know. Just as […]
Writer or Collaborator? The Cookbook Wars Heat Up.
by Tom Barritt| March 26, 2012
New York Times food writer Julia Moskin’s recollections of her early career as a cookbook “ghost writer” ignited a rolling boil of a controversy in the professional food world. Those two little words had the combustible effect of splashing water on a kitchen grease fire. Food luminaries from Rachael Ray to Gwyneth Paltrow took to […]
From Barcelona to Hong Kong: Moving toward measurement standards
by Editor| March 25, 2012
‘Ask Doc Rock” is an ongoing series originally published on PRSA.org that features stories from Ketchum’s David Rockland. See the previous edition here. Jessica, a promising new assistant account executive with our firm, requested a meeting due to an “emergency client issue.” She said that she didn’t understand what went wrong. “We had this incredible […]
4 Lessons from Mad Men
by Erica Iacono| March 23, 2012
Everything I know about agency life, I learned from Don Draper. OK, so maybe that’s a bit of exaggeration, but like many in the marketing communications industry, I sometimes find the goings on of Sterling Cooper Draper Pryce a little bit familiar (minus the in-office philandering and boozing, of course). Full disclosure: I’m a huge […]
