NEWS + VIEWS
Posts:March 2011, Media
GroupMe to Let Brands Talk to Consumers (No Really . . . We Mean It This Time)
by Alan Danzis| March 28, 2011
How many times have marketing and social media consultants spoke boldly about how social media have enabled brands and corporations to talk to consumers in ways never seen before? Let’s take a step back: how many are doing it right? Raise your hand if you’ve seen brands put up press releases on Facebook or Twitter? […]
Interview With Yoni Bloch at South by Southwest
by Jonathan Kopp| March 24, 2011
Last week, I had the opportunity to attend South by Southwest with Ketchum colleagues from a range of offices, practices and client teams. As luck would have it, colleagues and I were armed with a Kodak video recorder and managed to land some cool interviews with the likes of Guy Kawasaki, Yoni Bloch (Israeli rock […]
Foursquare 3 Check-ins: Here's What You Need to Know
In the run-up to South by Southwest (SXSW) 2011, it’s definitely hard to keep up with all the news surrounding Foursquare. I had a blog post all set and ready to go for this morning on version 3 of its software and how it would fundamentally change the way users enjoy the mobile application. And […]
"Whadya Want From Me?": Social Media Let Consumers Ask the Questions More Than Ever Before
by Stephanie Beal| March 7, 2011
Adam Lambert, Facebook and Others Participate in Grammy Social Media Rock Stars Summit Facebook wasn’t widely used for brand marketing a few years ago. That’s what we have to keep reminding ourselves as social media continue to pave the way for brands to market themselves to consumers. It’s a constantly evolving space that we’re all running on our […]
Die, Content Spam, Die!
by Gianni Catalfamo| March 4, 2011
My Twitter Stream is full of people praising or doubting Google’s recent algorithm changes in its latest effort to curb rising content spam. In fact, we all have received fake comments on our blogs or e-mails linking back to dumb pages full of keywords whose only purpose is to clock traffic numbers to drive up […]
