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Posts:December 2020, Sports and Entertainment
Gaming Exploded in 2020—and the Trend Will Continue in 2021
by Jon Stone and Nashanta Williams| December 16, 2020
One bright spot of 2020 has been the rise of gaming as a way to connect and unwind during these massively trying times. This year’s activations and events brought in some of the highest recorded ad revenue and set records for viewership, cementing gaming’s status at the pinnacle of the entertainment industry. Ketchum’s own research […]
