NEWS + VIEWS
Posts:December 2020, Social Media
Mid-Pandemic Social Media Best Practices to Hang Your Hat on
by Jessica Clifton| December 22, 2020
Communicating through COVID—in Hong Kong or anywhere—continues to be illuminative. Working for a global consultancy in a region that was hit first means I’ve now been counseling clients and supporting international colleagues at opposing stages of the cycle for the best part of a year. Anyone with skin in the game—from brand strategists to crisis […]
Social Commerce in 2021: East Meets West
by Simeon Mellalieu| December 17, 2020
I made a prediction recently in Ketchum’s 2021 Social, Influencer Marketing + Analytics Trends Report, that the year ahead will see social commerce come of age. This idea was partly based on accelerated demand for e-commerce and social media content born out of coronavirus lockdowns around the world. But, it also recognizes the increasing prevalence […]
