NEWS + VIEWS

by Stephen Waddington| December 20, 2017

I recently took part in a webinar hosted by Cision where we examined some of the most critical challenges, trends and themes facing our industry in the year ahead. Topics ranged from the proliferation of fake news, to the increasing importance of brand integrity (and crisis management) in today’s hyper-connected, and scandal-laden, media landscape. The […]

by Mindy Rubinstein| December 18, 2017

Among my favorite Albert Einstein quotes is one about nature that goes like this, “Look deep into nature and you will understand everything better.” Succinct. To the point. And on the money. We learn so much about ourselves and the world we live in by studying the world around us. From weather patterns to photosynthesis, […]

by Simeon Mellalieu| December 15, 2017

In today’s world, conversation is the expectation. You should build relationships with target tribes by seeding and sharing relevant content. When was the last time you had – or triggered – a water cooler moment? The phrase seems to have lapsed into the annals of marketing history. They still happen, but perhaps we call them […]

by Katherine Mackey| December 13, 2017

Crisis preparedness is important. But is it essential? Your organization may not think so and it’s easy to understand why. Preparing for an event that may occur is easy to put aside when teams are busy with what’s relevant now. Unfortunately, the experience of managing an actual crisis prompts organizations to finally begin preparing for […]

by Melissa Barry| December 13, 2017

This fall I had the opportunity to speak at the OD Network Conference in Chicago, Illinois and the Glint Summit in Sonoma, California. For each of my sessions, I thought a lot about the content that I was sharing. I made sure that my sessions were both engaging and aesthetically pleasing for the audience. As […]

by Rob Flaherty| December 8, 2017

In a world dominated by algorithms and data, and a diminishing of traditional media’s reach and impact on the general public, does influencing people still matter? I recently had the pleasure of tackling this subject on stage at Web Summit in Lisbon, Portugal with The Economist’s Gady Epstein. My answer: Yes. More than ever. Here’s […]