NEWS + VIEWS

by David Gallagher| December 26, 2012

Among the more interesting items discovered in my annual year-end clean-up of old files, documents and correspondences: notes for a talk given at the UK PRCA annual conference in 2006 during which I tried to predict the ‘ideal agency of the future.’  This is not to be confused with a recent PRCA conference on the […]

by Nancy Hicks| December 21, 2012

The title seems like an oxymoron, yet creativity can live in the regulated land of healthcare. The challenges are significant and inherent in the culture of the industry. FDA regulation puts many restrictions on what you can say about healthcare products. Off-label claims, or claims of efficacy prior to approval are forbidden and communicators traverse […]

by Kelley Skoloda| December 17, 2012

“Does the PR industry lack big ideas?” Depends on who you ask. The findings of the “Holmes Creativity Index” research range from a resounding “yes,” to a lack of budget to support them often follows, to “the industry just does cookie-cutter work.” Regardless of the overall opinion of the industry and its big ideas, one […]

by Sarah Unger| December 10, 2012

The best creative ideas have a lifecycle – they are born, nurtured, tested, revised, and then executed in a final display of triumph. And ideally, each person who touches this creative process gets the benefit of seeing the concept they helped develop go from vision to reality. So together, how can we make sure this […]

by Anastasia Ivanova| December 6, 2012

Despite the widely anticipated economic doom and gloom, 2012 has turned out to be a vintage year for the UK. The excitement of the Olympics, Paralympics and the Diamond Jubilee made 2012 a year of high hopes, anticipation and deep pride. Sustaining this positivity will be the major challenge of 2013. The Eurozone’s financial troubles […]

by Paddy Blewer| December 6, 2012

No matter where organizations are registered or operate today, they all come across similar communications challenges that are actually business or political at heart. This begs a question: “Shouldn’t the emerging markets just be treated as any other regular marketplace?” Watch a view from our director of strategic communications, Paddy Blewer.