NEWS + VIEWS

by Dale Bornstein| December 19, 2011

This post originally appeared in Perspectives, Ketchum’s online magazine. In one word: communications. Of course, no one thing alone can set the stage for an environment where people feel motivated, empowered and inspired to think about a problem a company or a product in a different way. It takes a critical mass of factors to […]

by Christophe Hermet| December 16, 2011

This post originally appeared in Perspectives, Ketchum’s online magazine. However one defines creativity (original, disruptive, outstanding, aesthetic, humoristic, fun), it can be seen as the phenomenon of something of value emerging into existence – being “new,” so to speak. To be or create something “new” is paramount for a company or brand to stand out […]

by Sarah Unger| December 15, 2011

More often than not, “creatives” get chided by “non-creatives” for coming up with ideas in a vacuum — ideating in a pink-pony-laden fantasy world where anything goes and the sky is the limit. Admittedly, this is the mental atmosphere one should be in for brainstorming, yes. But come on, at the end of the day, clients […]

by David Gallagher| December 13, 2011

Overheard at the Eurobest Advertising Festival in Lisbon, Portugal, the other week: “The best campaigns are those that literally make you envious – the ones that make you say, ‘I wish my agency had done that.’” Jealousy is a powerful motivator. And after sifting through more than 200 campaigns in the festival’s PR and integrated marketing competitions […]

by Karen Strauss| December 7, 2011

This post originally appeared in Perspectives, Ketchum’s online magazine. Wouldn’t it be nice if there were a simple switch we could flip to produce creative ideas? While creatively gifted people are wired to see possibilities and transform information into new ideas or creations, what about the rest of us?  For most people, years of receiving […]