NEWS + VIEWS
Posts:October 2020, Media
Why Not to Spin Science: Five Tips for Communicators
by Bill Zucker| October 5, 2020
As a former journalist and now communications consultant, I dislike association with the term “spin” because it assumes that public relations is about deceit or propaganda. Like it or not, spin is a part of the partisan political world, especially during a hotly contested race for the White House. But when it comes to matters […]