NEWS + VIEWS

by Lucas Mohr| October 29, 2015

“Why in the world did they publish this piece of content on social media at this time?” I often ask myself this question while browsing through the social web. More often than I care to see, brands are posting content and running ad campaigns on social media that are just inappropriate during a particular moment […]

by Matt Anger| October 27, 2015

I recently attended the Advertising Age Data Conference in New York. The conference brought together leading data scientists and marketers from around the country to highlight the strong connection between analytics and marketing–and how companies are using data in smarter ways to meet their business needs. My mission was simple: Explore the most effective ways […]

by Jonathan Younger| October 19, 2015

Imagine if there was a 15-year-old time capsule opened at the United Nations during their announcement of the new Sustainable Development Goals (SDGs) a few weeks ago. The capsule, commemorating the charter of the SDG’s predecessor, the Millennium Development Goals (MDGs), would be filled with relics of yesteryear—a disposable camera, WordArt, an N’ Synch album—an […]

by James Berg| October 15, 2015

When Facebook recently rolled out 360-degree video capabilities on the platform, it was a reminder that Virtual Reality (VR) headsets are set to be in consumer hands in 2016. This industry has been forecasted by Digi-Capital to surpass $30 billion in revenue by 2020. So, how can/will the communications profession embrace and inevitably utilize this technology? […]

by Kelly Mullen| October 12, 2015

Advertising Week XII offered myriad insights from an array of disciplines, including a panel on branded content featuring filmmaker Morgan Spurlock, our own Ben Foster, SVP, Ketchum Digital, Marcus Peterzell, EVP, Entertainment from Ketchum Sports & Entertainment, and yours truly. After attending a number of the panels, my biggest takeaway was a general observation about […]

by Marissa Kandel| October 6, 2015

As public relations professionals, we often throw around the word “storytelling.” I have to admit, the word didn’t resonate with me at first; it felt lofty and unattainable. After all, as a media relations specialist, I’m often asked to pitch product launches and campaigns that have a hard start and end date so, in my […]