NEWS + VIEWS

by Alicia Mistry| October 23, 2012

What’s the secret to coordinating an effective multi-market PR campaign? Alicia Mistry, International Network Specialist at Ketchum Pleon London, gives tips on how to ensure global programs don’t fail at the first hurdle.

by Alexis Darby| October 23, 2012

With the hectic party conference season behind us for another year, it seems like a good time for the political nerds among us to reflect on the highs and lows, and winners and losers of the season. There is nothing quite like the excitement of these three weeks. Politicians, lobbyists and political enthusiasts, come together […]

by Ken Buraker| October 22, 2012

Visual storytelling has surged in popularity in the marketing world. In an information age of super saturation, the need to grab consumer attention has grown in importance. Thankfully, due to increased network bandwidth, smartphones, tablet computers and seemingly endless content channels, the opportunities for visual engagement have increased exponentially. Take Pinterest, the social image sharing […]

by Editor| October 8, 2012

Even leaders need to brush up on their communications skills from time to time. The fifth and final trend uncovered by the European Communications Monitor (ECM) addresses leadership in communications, which can come in handy for CEOs and political leaders alike, whether it be carrying out organizational strategies, confronting a tough economic climate, or addressing […]