NEWS + VIEWS
Posts:October 2012, Social Media
How Fashion Trends Are Being Dictated by Social Media Trends
Two members of Ketchum, Ryan Shell, Senior Manager, Online Communications, and Sarah Unger, Managing Account Supervisor, Creative Catalyst served on a panel discussion hosted by Fashion News Workshop (FNW)/Trends last week about the ways in which new media is affecting the fashion industry and, more broadly, our news cycles, trend spotting, and cultural commentary. Specifically, […]
Is Social Media Killing the Fashion Industry?
by Christine Dobbin| October 9, 2012
Last week, I attended the Social Media Week London event: Data Driven Fashion and The Death of Trends. While I expected to be met by lots of impeccably dressed people and to learn tips for forecasting trends for Spring/Summer 2020, there was a lot more to it. Lucy Norris, Founder & Creative Director, Pret-A-Rever posed the […]
