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Posts:January 2020, Health
Making 2020 the Year of Evidence-Based Communications
by Con Franklin| January 13, 2020
“We’ve gone from hardly any data to way too much,” the director of a global health advocacy organization told me over a recent coffee. I understand the sentiment. Twenty years ago, we typically based health PR and medical communications work on a heavy dose of hypothesis. We’d determine that an unmet need for information about a disease existed, and then attempt […]
