NEWS + VIEWS
Posts:January 2012, Asia Pacific
4 Tips for Engaging with Connected Audiences
Alicia Collins is a consultant at ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. Navigating the challenging waters of connecting brands with their key influencers – both online and offline – in today’s rapidly changing world is a difficult task. With that said, I thought you might find it helpful if we […]
Five Watch-Out PR Factors in Korea in 2012
Sungbong Lee is is President of Prain, Ketchum’s exclusive affiliate partner in Korea.. As the New Year starts, it is the time to think and make good predictions of forthcoming issues. Of course the local issues differ country to country, but the general picture and trends are shared around the globe. Here are five major […]
The Importance of Consistent Messaging During a Crisis
John Bailey is Managing Director of ICON International Communications, Ketchum’s exclusive affiliate partner in Singapore and Australia. SMRT, the publicly listed operator of Singapore’s Mass Rapid Transport system, became the latest company to discover the power of “citizen journalists” when it suffered the worst breakdown in its operating history on December 15th. The breakdown, which happened just […]
