Back-to-school season is officially here. In an environment overcome by social, emotional, and institutional change, the hard sell is out for back-to-school 2024… and truly empathetic brand communications are in.

It’s critical for brands to fully understand their audiences’ needs, desires and issues. From rising mental health concerns to the emergence of micro and multicultural online communities… the world is quickly evolving, and these major trends will have a heavy impact on the back-to-school season this year.

Please complete the form to gain key insights for consideration with this year’s upcoming annual sales blitz.