Philips: Smart City 2030, VR

Philips Lighting believes its connected LED lighting technology will transform city living. How best to share their vision? By showing it through the eyes of a future city resident using virtual reality. Ketchum’s vivid preview of urban life in 2030 told the story to media, government and city planners, customers, employees and even the general public. The film became one of the company’s best new marketing tools, used by everyone from the CMO to in-country sales teams.