News + Views
Ketchum’s Debra Forman, Partner, Ketchum Digital, spoke with Chris Yates of Huddle Productions live from the SXSW trade show floor. In this interview, they discussed what has changed in the marketing space that is exciting, exhilarating and challenging and whether these changes in marketing have allowed for greater creativity.
Watch the video below for Deb’s thoughts on the revolution of content and the importance of authenticity.
In the last few years, a pivotal shift has taken place in the working world: Gen Z has jumped into the workforce. That’s right. Gen Z is old now. Well, not “old” per se, but they’re no longer tweens and early teens. The eldest are a few years into their career and many are in […]
After nearly a month of uncertainty, Twitter has accepted Elon Musk’s offer to buy out shareholders, officially taking the social network private. Musk has been an outspoken shareholder in recent months, calling for changes in the platform’s policies around content moderation and in the user experience. It is unclear how quickly, or even if, Musk […]
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]
