Marketing and communications have evolved more in the past year than they have in the past decade. Pandemic lockdown restrictions have forced companies into tossing out their marketing strategies and re-evaluating preferred sales channels, consumer journeys and stakeholder communications.
Yet, the changes brought on by the global pandemic go beyond technological advancement. Our Brand Reckoning 2020 study on 3,000 plus Americans and their views on reengaging with the outside world revealed that 45% have changed their brand preferences and 62% say the pandemic has completely disrupted their 5-year plans.
In addition, social justice movements have challenged consumers’ value systems. In our study, 74% cited Black Lives Matter protests as a reason why they’re supporting businesses that improve diversity and inclusion. 88% of those we surveyed believe it’s now more important that companies behave ethically.
The speed of change in society has increased rapidly as well, pushing marketers into becoming more strategically agile than ever. That shift demands more real-time monitoring, measurement and optimization that allows marketers to make quick and informed decisions.
To meet these new changes and demands, Ketchum experts from around the globe share the most prevalent trends in social, influencer marketing and analytics, and how brands can best leverage them.
Our 2021 social, influencer marketing and analytics trends report covers:
- The global evolution of social commerce
- How Influencers are driving social commerce and how to best partner with them
- How to effectively measure your efforts and derive insights from your marketing campaigns
- Content types that are set to succeed in 2021
- Tackling the spread of misinformation and AI-driven bots
- How social plays a growing role for CEOs in 2021
To learn more about these findings, download the free report.
